Technical SEO
I check crawlability, indexation, canonicals, redirects, internal links, page templates, structured data, accessibility and performance. A problem is only called real when the source or a repeatable test shows it.
TomHow / SEO and AI search
Find what is holding back your search visibility.
TomHow is my independent SEO and AI search consultancy for B2B brands. I find the technical, content and authority gaps that matter, explain them in plain English and help you fix them in the right order.
TomHow is Thomas Howcroft's independent SEO and AI search consultancy for B2B brands, run by Thomas himself, who has worked hands-on in SEO since 2014 and commercially through Howcroft's Consulting and TomHow since 2017. The work starts by checking four things: whether search engines and AI crawlers can reach and understand the site, whether each important page answers a real customer question, where the brand is mentioned, cited or missing in AI answers, and which fixes are most likely to improve qualified demand. B2B SEO means helping a business appear when buyers research a problem or compare suppliers. GEO, generative engine optimisation, extends that work to how AI systems find, understand and cite the brand. Thomas runs the same method on the website estate he operates himself, where more than 1,000 public pages are modelled for technical health, entity clarity, freshness and AI-search readiness. Commercial engagements run through tomhow.co.uk, and no rankings, traffic, leads or AI citations are ever guaranteed.
Working in SEO since 2014 / Evidence before claims
How the work is judged
How is SEO and AI search work judged?
I use the same approach on the website estate I operate myself, where more than 1,000 public pages are modelled for technical health, accessibility, entity clarity, freshness, links and AI-search readiness. The measured results page shows the figures, their sources and the dates they were checked.
Content and search intent
I compare the questions buyers ask with what each page genuinely answers. Thin or repetitive pages are improved, combined or removed from the plan instead of being padded to hit a word count.
GEO and AI search visibility
Generative engine optimisation means making the business easy to identify, verify and cite. I record the prompt, answer, cited source, model and date so a result can be checked again rather than presented as a permanent win.
Commercial priority
I rank work by buyer value, reach, severity, confidence and effort. A perfect audit score is not the goal. The goal is to remove the problems most likely to cost the business relevant visibility and enquiries.
Clear answers
What does SEO and AI search work include?
What is B2B SEO?
B2B SEO helps a business appear when potential customers research a problem, compare approaches or look for a supplier. It combines technical access, useful expert content, clear proof and measurement tied to qualified demand.
What is GEO?
GEO stands for generative engine optimisation. It is the work of making a brand and its expertise easier for AI search systems to find, understand and support with reliable sources. It builds on good SEO rather than replacing it.
Can AI-search visibility be guaranteed?
No. AI answers change by model, prompt, location and date. The honest approach is to test a fixed set of relevant questions, record mentions and citations, improve the underlying evidence and measure the change over time.
What do I receive first?
The free SEO snapshot gives you a focused view of the most useful opportunities I can verify from the available evidence. If deeper work is justified, the next step is scoped around the site and the commercial result you need.
First-hand evidence
What evidence backs this method?
TomHow Search operating system
How I connect technical SEO, GEO, answer-engine checks, citation evidence, publishing controls and reporting in one operating system.
Website Intelligence dashboard
How I turned a large website estate into maintained pages, grouped actions, source evidence and a visible scan history.
XO3D website transformation
How a premium CGI studio moved to Astro across hundreds of routes while preserving technical SEO, entity and conversion foundations.
Render Roll international platform
How regional routing, product qualification and consent-aware measurement were built into a catalogue-rendering platform.
ProposalFit acquisition system
How a proposal-improvement service connects a public website, CRM path, structured review method and controlled search-content estate.