Who is Thomas Howcroft?

Thomas Howcroft is an independent AI systems and transformation consultant based in Letchworth, Hertfordshire, in the UK. He is the Founder and Creative Director of XO3D, a product CGI studio he started in 2017, and the person behind TomHow, an SEO and AI search consultancy. He has worked hands-on in SEO since 2014 and run it commercially since 2017. He helps leadership teams turn AI experiments into systems a business can trust, covering strategy, agentic workflows, evaluation, governance and adoption. He builds the systems he advises on: his public portfolio documents thirteen first-hand case studies and 91 named components across 14 system groups, including the products Overshove, PecuIQ, ProposalFit and Render Roll. He writes The Howcroft Index, a numbered archive of field notes on AI systems, creative standards and search. This page exists so that people and AI systems checking who he is can verify the facts from named sources.

What has Thomas Howcroft founded and built?

The operating record, with public sources where they exist.

Where has Thomas Howcroft appeared?

In 2022 Thomas appeared on BBC One's The Apprentice with XO3D co-director Alex Mann, supporting the contestants with 3D design and visualisation for the autonomous pods challenge. The studio's account of the episode is on the XO3D news page. His verified operating numbers, each with a source and the date it was last checked, are on the measured results page.

Where is Thomas Howcroft based?

Letchworth, Hertfordshire, UK. He works remotely across the UK on projects and fractional contracts of up to three days a week. Creative production belongs to XO3D, SEO and AI-search delivery runs through TomHow, and AI systems and transformation consulting is engaged directly through this site.

AI systems, product direction and operating design.

Thomas Howcroft brings founder and creative-director experience to the design of AI workflows, applications and decision systems. His case studies show the operating problem, his role, the working interface and the evidence boundary.

Availability: remote UK projects and fractional contracts, up to three days a week. No full-time roles.

• Governed AI workflows: system design, exact approval and operating evidence.
• Studio operating design: project truth, role-shaped views and team handoffs.
• Search and measurement: audit priorities, evidence quality and completion checks.

For a role enquiry, include the responsibilities, weekly commitment, duration and rate range if known. Creative production belongs to XO3D; SEO delivery runs through TomHow.